“What’s on TV?” This has been a staple phrase in households since television first became prominent in the 1950s. Since then we’ve had some form of cable or another, and today cable television companies offer a variety of bundles which you can choose from.
But ask yourself this: is anything on cable TV actually relevant to my lifestyle?
Today, the issues with a lot of these cable television service providers are that their services do not suit our needs nor align with our lifestyles as much as they once used to. As more and more television networks rely on advertisers to pay the bills, the quality of content-programming seems to be less and less of what it should be.
Next, ask yourself this: is my FBO being compensated for each advertisement on cable tv?
Advertising seems to be misaligned with the content you’re viewing. All too often when I am watching television with my wife and young kids, we are viewing what we as parents feel is an appropriate family-friendly channel. Unfortunately, during the commercials, we are often faced with advertisements that most parents would say are too mature in nature for kids to see. Many times, I find myself in the position of having to explain things to their young minds that they might not yet be ready to understand, courtesy of cable television, which is the same programming that is being displayed inside your FBO to your audience.
Remember, children fly privately, too! Another point to this is that many consumers feel they are watching more advertisements than the television program they are viewing. These are just two examples of why a lot of consumers are essentially “Cutting the Cable Cord”.
Lastly, ask yourself this: Why am I paying absurd cable-tv rates for non-relevant content?
Recently, there has been a trend in technology that has been made available specifically for FBOs. It starts with introducing new features and content-specific segments that are refreshed regularly and continuously, that actually appeal to the affluent traveler, and play the right amount of run time to capture your in-terminal audience’s attention thus providing a positive and engaging television experience. The value of a service such as this surpasses the nuisance that is cable television today, but perhaps most importantly the opportunity of running this type of new television programming inside your FBO is limitless.
- Phillip Beck Jr., President Mint Media