The ways of doing business have evolved enormously over the last few years. Formerly the king was the traditional postal mail that connected the world until it was gradually replaced by the speed of the Fax. The Fax had its heyday in the 90s, sharing the throne with the Beeper and coin phones and prepaid cards on the street until the internet and emails began to take over. Today we live in the era of cell phones and social networks led by WhatsApp as it refers at least to Latin America, Asia and Europe and its gradually growing dominance in the northern part of the American continent.
Map of 2019 with the main social communication network
As we can see in the Hootsuite map above, WhatsApp predominates as the main means of communication largely of the world, mainly in Latin America, Europe, Russia and many places in Africa and Asia. The main markets that have not yet been dominated are the United States with Facebook Messenger (and SMS locally) as well as China with Wechat, however it should be clarified that Facebook occupies the 1st and 2nd place in this list as it is the company that owns WhatsApp. Viber has a separate mention in Eastern European countries and New Zealand and Australia are striking, which also remain in the North American trend of Facebook.
This expansion unleashed by the high rates of international roaming connection for calls and / or text messages (SMS) is largely explained, but above all the practicality of making calls, sending images, videos and even files immediately and easily to contacts from anywhere in the world, main factors that refer to traditional email that depends on greater complexities in its use and exploitation.
On the other hand, we see in the following graph how WhatsApp surpassed the number of 2 billion users in February 2020, at a much faster growth rate than its parent company Facebook, who also bought it in February but of 2014 in $ 19B USD when it barely had 465 million users, growing more than 3 times in 6 years.
In its first 4 years of foundation, WhatsApp broke all records compared to Facebook, Gmail, Twitter and Skype, showing much simpler communication options, linked to the cell phone and with massive user incorporation due to its flexibility and free services.
In the aeronautical sector it was quickly adopted by air pilots for greater communication between the crew themselves but also with their work teams located in their bases of operations in different places as well as with their friends and family at zero cost rates through data or , preferably, wifi; as remains the case so far.
All of the above made it logical that WhatsApp was placed in the main App stores (AppStore for iOS and Google Play for Android) as the most downloaded App and with the longest use time per session among its gender.
On the commercial side; For business use, there is a vertiginous trend of adoption of WhatsApp as the main source of communication between sales executives with their clients, both B2B and B2C, but also between their own work teams, both backoffice and frontoffice, as well as integration between both administrative / commercial extremes.
The trend now is to immediately commercialize requests for information and / or customer support to the executive and the exchange of presentations, proposals and financials for immediate consultation and then move to the "background of formality" via email. In other words, communication now is immediate through WhatsApp and mail is used as an official backup means to save data and files somewhere.
Being the above, companies from multiple industries, especially real estate but also including Aviation have adopted in addition to WhatsApp, the WhatsApp Business version of business and its functionalities of Bot and converter of talks to communication management media with clients such as CRMs.
WhatsApp Business works in a similar way, but adding additional functions such as auto-responder, online product catalog and more attributes that allow the management of a business, mainly using bots pre-loaded with information that save time for sales executives and customer service especially in the prospecting, qualification and allocation phases for greater performance of human capital.
Aviation companies can greatly benefit from the use of these tools that allow reaching more markets, with lower costs and increasing the productivity of their technological and human installed capacities if they know how to integrate WhatsApp, WhatsApp Business and Messenger with their Digital Marketing Network strategy. (V1, V2 on Instragram, Facebook, Twitter, YouTube and others) and Website together with CRM and Mail.
Do you want to know how to get more out of your digital strategy and connect your networks with WhatsApp and CRM to reach more people and better connect your marketing efforts with those of sales? Send an email to firstname.lastname@example.org or send a message to our WhatsApp +52 5546336303 for your free consultation (see how we also use this technology;))
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